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Their Inbox Deserves Better | Jon McGreevy

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Who are you? Who am I? Why are we even here?

Hey, how's it going? Anything nice for dinner? We're having a mexican-style chicken bake. (I'll be honest, I'm still not sure how to start these emails 🤷) Anyway... I don't know how you like to start a new year, but I kicked off 2023 with an existential crisis, doubting everything about myself, and the world around me. HAPPY NEW YEAR! 😬 See, at the end of last year I decided to refocus my business towards email, and felt really good about it. I was going to take time off over Christmas to...

Hi there! It’s been a while since I last sent one of these, and if I’m honest, I never actually knew what this newsletter would be. If I recall, I made vague promises of SaaS marketing advice, or some other bullshit. But I have good news! After a few months of introspection (and a medium-sized existential crisis), I now know what this newsletter is. Emails about emails. More specifically, it’s about sending emails that people actually want to read, rather than the generic crap companies spam...